Jacob & Co. introduced a watch for crypto millionaires for $348,000

  • Premium brand Jacob & Co. released a new chronometer model “Astronomia Solar Bitcoin”
  • The cost of watches dedicated to crypto topics is $348,000.
  • Producer Pays Tribute to Cryptocurrency Era and Celebrates Success of Bitcoin Owners

The well-known brand Jacob & Co., which specializes in the production of luxury timepieces, is trying to make a stir among bitcoin owners. To do this, the manufacturer has released a themed crypto millionaire watch.

The company says the new timepiece is a tribute to the era of digital currencies, as well as a nod to the success of people who “mastered” bitcoin. The watch was presented at the Watсhes and Wonders 2022 exhibition and became part of the popular Astronomia line.

The model boasts a DLC-coated titanium case, wide cutouts for a 360-degree view, and a vertical rotating mechanism. In addition, in the Astronomia Solar Bitcoin watch, the owner will find the Earth, around which the planets of diamond and sapphire revolve, as well as a retro rocket.

As for the cryptocurrency theme, the stylized Bitcoin symbol is responsible for this item. The launcher figurine also has a reference to the world of digital currencies, hinting at the famous phrase “To the moon”.

Extravagant beauty will cost the buyer $348 thousand. Moreover, you can buy a chronometer only for cryptocurrency. All 25 copies will be sold for digital assets: Bitcoin, Ethereum, Dogecoin, etc.

It is worth noting that the presented model is far from the first attempt by watch manufacturers to play on the cryptocurrency theme. A striking example of such a marketing ploy is the Vanguard Encrypto chronometer, released by Franck Muller.

Recall that earlier we wrote that Thailand caught the technical director of Bitkub in insider trading. For this reason, the deal for half a billion dollars fell through.


Author of articles on trading and investments, which I have been doing for more than 8 years. Even from your phone, you can open a deal, buy shares, build up capital in assets that will bring dividends even when you stop working. You can't just not think about it.

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